Premier is Going Green
Lytham Road, Blackpool
Our Story
Premier’s electric vehicle journey started back in 2014. Our managing director, John Cutler, was semi-retired and was keen to make a difference after working in the industry for 30 plus years. After researching which vehicles on the market would be viable as a taxi, he visited a local Nissan dealership to test drive one of their Nissan Leafs. At the time, there were very few resources available containing information about using fully electric vehicles as taxis, so it was important to get first-hand experience.
In 2015 we initially ordered fourteen 100% Electric Nissan Leafs. Due to the overwhelming success of the vehicles, customer and driver feedback, we took the decision to order more. To date, we have invested over £3,500,000 on Electric Vehicles and operate well over 100 Nissan Leafs and Nissan e-NV200 Minibuses. To compliment the Electric Taxi fleet we also operate the Fylde Coast’s largest fleet of Hybrid Electric Vehicles split across the business in Blackpool and Lytham St Annes.
This investment into our electric fleet continued throughout the Covid pandemic and have established an even larger fleet of vehicles than before.
The Challenge
Before starting our electric journey, there were little to no resources available for the sustainability of electric vehicles being used as taxis. At the time there were only a small handful of electric vehicles on the road being used as taxis across the entire country.
Extensive research in to what vehicles were available on the market was carried out. We looked at price of the vehicle, running costs, maintenance costs, battery size, vehicle range, how the vehicles charged and the overall suitability of the vehicles being used as taxis.
Once the first 14 vehicles had been ordered, we progressed to applying for planning permission for their own private charging infrastructure of rapid chargers for the cars. This took around 6 months to get in place, along with arranging drawings for planning permission and numerous contractors to supply the electricity connections to the sites then supply and fit the chargers in place. Due to the relaxation in planning laws, planning permission is no longer required for chargers falling under a certain height.
Unfortunately at the time there was no funding available for this type of project so it was wholly self funded. It is still unclear to most as to what funding is available for electric vehicle chargers. The Government have a fund set aside for installing chargers in local authorities, but for the councils to apply for money from this fund, they need to match it, which most cannot. Therefore public charging infrastructures are almost non existent in our local area.
Above all else, speaking with others in the industry proved to be invaluable. There are countless companies across the country that have enjoyed a similar journey to us, and most are keen to share their experiences and encourage others to take the leap too!
Our Solution
To date, our electric taxi fleet have completed over 13 million zero emission miles, making a sizeable impact reducing the towns overall carbon footprint. It’s estimated that our drivers have also saved around £2 million on fuel alone, with additional money saved in the reduction of vehicle maintenance.
We own and operate a network of charging stations at six locations throughout Blackpool for the exclusive use of Premier drivers. All electricity used to charge up the vehicles is from renewable energy sources.
In addition to adopting vehicles with green credentials, our dispatch system is setup to reduce emissions also by using a feature called ‘closest cab’. This queues jobs for drivers based on their final drop off point meaning the amount of combined miles traveled whilst empty is reduced, along with the overall miles a vehicle will travel in a year being less.
In 2019 we won the Green Fleet Taxi Company of The Year Award, beating huge companies such as Addison Lee and Green Tomato Cars of London. In 2021, we won an International Green Apple Environment Award competing against over 500 nominations.